Understanding What Specific User Data Google Collects
Below is a list of every self-declared piece of datum that Google collects when a user interacts with its many web services. This means there is even more user data that is gathered by Google that is unknown to the public. Be forewarned, ignorance is bliss. After you read this you may feel inclined to wear a tinfoil hat.
http://www.seomoz.org/blog/the-evil-side-of-google-exploring-googles-user-data-collection#list
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